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Fashion for the Ages
From analogue times to the age of AI, every human still needs to cover their body as they move through the world.
I’ve always found it interesting that, although I’ve never been someone who pays an enormous amount of attention to the latest and greatest in fashion trends, I somehow built an entire career in the wholesale fashion trade. Or should I say the wearables trade.
Not everything we sell is considered high fashion — but it all covers body parts, and that counts for something.
So what is fashion, anyway?
According to Merriam-Webster, fashion is “a popular style or way of dressing, behaving, or acting during a specific period or among a certain group.”
Okay… fairly vague.
Is popular the key word here? And who exactly gets to decide what’s fashionable or unfashionable? Designers? Retailers? Marketers?
Because don’t we all, over time, develop our own personal style?
We all know the fashion maven, the athlete, the corporate soldier, the wear-whatever-is-comfortable type. And usually, their personality or their lifestyle suits the style they choose.
One is not better than the other.
But who decides what sells? Entertainers? Fashion writers? Influencers? The runways of Milan?
And when you’re starting something new in this world — like Threads to Treads — what’s the “right” approach?
Be all things to all people? Go niche? Sit somewhere in the middle?
No matter our age, our income, or our place in the world, we dress how we feel.
And the reality is this: from analogue times to the age of AI, every human still needs to cover their body as they move through the world. That part hasn’t changed — and won’t.
What evolves is how what we wear signals who we are.
Our clothing shares with our circle — and sometimes with strangers — what matters to us, or at least what we’re willing to show on the outside.
Whether dowdy or garish, sophisticated or casual, fashion belongs to all of us. And what we choose to do with it is entirely our own.
At the end of the day, fashion isn’t a hierarchy — it’s a human instinct. And the real beauty of it isn’t found in trends or runways, but in the quiet freedom each of us has to choose how we show up in the world.
As long as we’re all getting dressed each morning, there’s room for every style, every story and every way of being. And in our corner of the industry, that’s really what Threads to Treads supports — helping the people who shape the marketplace bring a wider range of styles to the communities they serve.
If we can honour that — in ourselves and in others — we move through the world a little more connected, a little more grounded, and maybe even a bit more inspired.
Retail/Wholesale
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Fashion
It’s that time of year again when Canadian fashion aficionados come together for a week of sartorial splendour. There’s an anticipatory hum in the air as attendees wait for the shows to begin. Guests pose for photos, staff sprint backstage and models wait anxiously for their cue.
